Westerpop 20th Anniversary Jubilee - Logo Design

Westerpop Delft 20th Anniversary Jubilee   - Final logo 

Westerpop is an annual free music festival in Delft, the Netherlands. In 2009 it celebrated its 20th anniversary.  I was asked to design the illustrations on the crew t-shirts. By designing the illustration more towards a logo, it's possibilities grew.

The logo is used in the festival newspaper, promotional posters, t-shirts and flyers. The limited color scheme made it effective in media that didn't support lots of colors.

The logo was fully designed in Adobe Illustrator after some preliminary pencil sketches.


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V&A Advocaten - Logo Design

V&A Advocaten - Final logo 

Maurice Esseling contacted me in 2013 with great news. He started his own Rotterdam based law firm, together with several other fellow lawyers. They needed a logo designed together with stationary and a website.

In consultation with the lawyers, a logo with an strong emphasis on typography was chosen. This prevented us from taking the creatively very rough and difficult route to fit the business of Insurance and Liability Law into an appropriate image.

The slab serif typography, together with the limited color scheme and strong white space, resulted in an identity that is calm, well-considered and balanced. I also designed the stationary and website of V&A Advocaten. 


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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Jaarcongres Trends in Kids- en Jongeren Marketing - Logo Design

20e Jaarcongres Trends in Kids- en Jongeren Marketing - Final logo 

How to visualise a Dutch Annual Conference on trends in Kids- and Youth Marketing?

It took me quite some sketches and logo variations to decide to focus on the growing up of kids as the creative concept. For the actual logo design I took the liberty of using the classic scientific 'March of Progress' illustration as my inspiration. 

I added bright, optimistic colors and focussed on the typographic emphasis on the word 'Trends' because that is the primary subject of the annual conference. This allowed me to decrease the size of the long sentence 'Kids- en Jongeren Marketing'.  


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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The Tarifa Connection - Logo Design

The Tarifa Connection - Final logo 

Tarifa is a small town in the province of Cádiz, Andalusia, on the southernmost coast of mainland Spain. It is primarily known as one of the world's most popular destinations for wind sports.

I was asked to design a logo for an online platform that connects wind surfers and kite surfers with events and restaurants and retail locations in Tarifa, Spain. This was before the rise of Facebook. The online platform is not currently online. 

From the many variations I designed, this typographic version (wordmark) was chosen. The shapes of the characters represent the kites and flags on the windy Tarifa beaches. 


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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Supershift - Logo Design

Supershift - Final logo 

In 2000, during the rise of the internet, me and Marc Molenwijk founded Dutch web agency Suburban Media. With Marc in the role of ambitious Web Developer and me as a creative Designer, we where able to grow a successful business in designing and developing websites. 

Later on, when partner Koen Borgman joined us, we changed the name to Supershift. A name aptly chosen because the business almost instantly shifted in the highest gear to even larger clients and several staff was quickly added to the team.

I left the company in 2007 to pursue other creative dreams but to this day Marc and Koen have been true to the original ambitions and have been growing the business ever since. 

The icon stands for the ambition to deliver the best possible solutions. The extra bold typography represents the solid service and heavy weight talents in the Supershift team. 


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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Stylingblog.nl - Logo Design

Stylingblog - Dutch Interior Design Weblog - Final logo 

In 2011, my partner Janette van Tol and nowadays also the mother of my kids, used her passion for interior design to set up a (Dutch) weblog focussing on Interior Design.

It became successful and received a fair amount of shares and website visitors. But as with so many weblogs, it was abandoned when other, more important things demanded the attention of Janette.

In 2015 I decided to blow the dust off the weblog and started blogging on interior design myself. With my knowledge of webdesign, I re-designed the blog, choose a different blog platform and added some affiliate links. The blog was picked up by the audience again. 

I left the logo I designed for Janette back then untouched. It was still relevant and unique. The 'S'-shape obviously is derived from the word 'Stylingblog' en the rings emphasise the focus of interior design on appearance and looks, while still protecting the core, creative product design. 


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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Sharin Personal Stylist - Logo Design

Sharin - Your Personal Stylist - Final logo 

Sharin is a personal stylist with a keen eye for detail and a flair for choosing the right style and shape for anyone who wants to change in their way of dressing.

Before Sharin decided to work as a personal stylist, she worked with brands like Prada, Dolce & Gabbana, Hugo Boss, Day Birger and Mikkelsen, Essentiel Antwerp, but also COS and H&M.

She needed a personal logo that described her personality and the styling services she offers. Together with Sharin, who was very committed during the logo design process, we decided to use her personal signature as a basis for further logo design. 

Besides designing her logo, I was also asked to design her weblog.


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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Multizorg VRZ - Logo Design

Multizorg VRZ - Final logo 

Multizorg VRZ professionally manages rural care procurement and contracting for several Dutch health insurers.

Multizorg VRZ manages the quality, price and accessibility of the healthcare. It also aims at reducing administrative burdens for healthcare providers.

The chosen colors, blue and light green are often used in a medical enviroment and with medical branding. 

The icon is an abstract representation of people taking care of each other. A care taker takes care of another care taker. 

I designed not only the logo and brand identity but I was also responsible for the stationary design. 


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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Mobiele Bierproeverij - Logo Design

Mobiele Bierproeverij - Final logo with typography

Mobiele Bierproeverij - Final brandmark

Jan de Kuijper runs a party necessities rental business. Besides offering party tents, cups, dishes, beer taps, tables, chairs and glasses for rent, he had the idea to develop a Mobile (rolling) Beer Tasting.

In short it is a wagon with several beer taps on it. It's for rent and can be placed on almost every location. 

The 'Mobiele Bierproeverij' needed a logo that was beer all-over. With lots of beer brands and beer brewers in the world, inspiration for the logo design wasn't hard to find. 

The 'mobile' / moving / rolling part in the designed icon has been made deliberately subordinated to the beer element because people would search online for 'beer tasting' first. 


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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Medactief - Personal trainer & medical fitness - Logo Design

Medactief Personal Training and Medical Fitness - Final logo

Medactief is the brand of a personal trainer Ronald van Rangelrooij. Besides personal training he also offers guidance on chronic complaints, injuries or other physical constraints under the name of 'Medical Fitness' 

Besides strong typography a fluid and non-symmetrical drop shape was designed to mirror the human element in the services of Medactief.

The chosen colors represent the 'medical' part of the business and the gradients feelings and sensations during and after a fitness workout.  


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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Illustration Nation - Logo Design

Illustration Nation final logo - Part of the online Designia Nations portfolio, featuring illustrations

Overview of all the logo's for the Designia Nations, Webdesign Nation, Illustration Nation, Identity Nation, Cartoon Nation, Print Nation, Concept Nation, Word Nation and Mobile Nation

Illustration Nation was part of the Designia portfolio concept, where each discipline gets their own portfolio part. Each part / design discipline is called a 'Nation' and 'Designia' is the virtual world. 

Read more on the Designia online portfolio concept here.

Therefor the visual style uses the same visual elements (shields, lions and crowns) and design system countries use for their heraldry. 

Heraldry is a broad term, encompassing the design, display, and study of armorial bearings (known as armory), as well as related disciplines, such as vexillology, together with the study of ceremony, rank, and pedigree.


How can I help you?

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Frisverse Webshops - Logo Design

'Frisverse Webshops' final logo - A webshop selling webshops

Frisverse Webshops - Visual derived from the logo with an additional payoff translated as 'Fresh ideas, fresh shops'

In continuation of the 'Frisvers' webshop logo design, 'Frisverse webshops' was another idea to sell webshops through a kind of online configurator. A little bit like selling a webshop through a webshop. Remember, these where the years when e-commerce was still in its infancy and was not as main stream as it is today.

In my business plan I envisioned a partnership with a company that could provide the technical backend on a white label basis.

I would sell the webshop online, do the visual design of the shop interface and provide a logo, but would outsource the technical part of the webshop.


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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Frisvers.nl webshop selling illustrations on canvas - Logo Design

Graffiti styled typography for a personal project selling my illustrations on canvas. 

Some of the test prints I ran for the webshop Frisvers.nl with a illustration style more gearing towards kids and a kids room

A few years ago, the ever-improving technology prompted sudden growth of printing possibilities on materials other than paper. Printing on canvas became easy. Many online stores started to offer (online) printing on canvas, mainly with photography.

As a personal project, I saw the opportunity to sell canvas with my own illustrations. Starting a webshop also became easier.

Check out this blogpost (in Dutch) about some test prints I ran for Frisvers.nl.

Because of my interest and fascination with graffiti and street art, it was obvious to use graffiti-style typography in the logo.

The name "Frisvers" translates as twice the English word 'fresh' after each other and is somewhat of a funny non-existing word in Dutch.

I a way my current art is the next step towards selling my own art online. 


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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Floor-shop.nl - Logo Design

Floor-shop wordmark logo + cartoon character of A wooden plank

Floor-shop cartoon character variations

Floor-shop.nl sells wooden parquet and laminate floors online. Nowadays the business has shifted more towards the renovation of stairs. Floor-shop.nl is therefor now rebranded as Stairz.

When Floor-shop.nl just started, I was asked to design the logo. Robert de Kuijper was receptive to suggestions and together we decided to also use an illustration of a cartoon character in the branding. This would help the recognition of the brand. 


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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Dustarmy - Logo Design

Dustarmy logo

Jos Bakker runs several successful businesses involving vacuum cleaners and accessories. One of the smaller businesses is Stofzuigermarkt.nl (translated as 'Vacuum Cleaners Market', for which I previously did the visual restyling of the corporate identity and design of the website. 

I was asked to design the identity of a new webshop, Dustarmy, under the management of Jos Bakker. The webshop would sell vacuum cleaner accessories online. 

It needed to have a younger, less dusty and more dynamic 'look & feel' than the regular, other vacuum cleaner retail websites. 

I designed a minimalistic cartoon character of a military vacuum cleaner and restyled the typography to fit the technical, robust side of an army more, without using the too obvious military fonts. 


How can I help you?

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Dit Is Mijn Dag / Yunomi by Unilever - Logo Design

'Dit is mijn dag' final logo - An online platform and community by Unilever 

The Belgian / French version of 'Dit Is Mijn Dag', 'Mon jour a moi' final logo - An online platform and community by Unilever 

Yunomi is an international platform for women led by women with a mechanism that encourages their participation. This online community allows women to read or write stories that are touching, interesting or practical. They can tell their personal stories, share recipes and practical tips.

Rotterdam based advertising agency Sunztu (now part of the international advertising group Emakina) hired me to design webpages for several of their clients like Unilever food brands Knorr and Bertolli.

But also Calvé (popular peanut butter), Canon, Hago and icecream company Ola. One of the projects not only involved the design of websites but also the design of the logo and online identity of ‘Dit Is Mijn Dag’ (translated as ’This is my day’).

'Dit Is Mijn Dag' aimed to become a well known Dutch / Belgian online platform where Unilever could promote their food brands to a mainly female target group.

"This online community allows women to read or write stories that are touching, interesting or practical. They can tell their personal stories, share recipes and practical tips."

‘Dit Is Mijn Dag’ is re-named / rebranded later on to ‘Yunomi’ with the preservation of the brand mark, colors and typography.


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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Designia.nl - United Nations of Design - Logo Design

Designia.nl final logo - vertical, right aligned version

Designia.nl - Design process and elements

When I started my freelance career, back in 2007, I used my own name as a business name because that was the easiest and fastest way to start.

Not long after that and when the amount of projects grew, I had the idea of splitting the communication around my different design disciplines (illustration, web and UX/UI design, logo design) and online portfolios onto different URLs and webpages. This would allow possible clients to focus completely on their needs for a specific design discipline. 

The creative concept was to make a virtual world, Designia with different nations, like Illustration Nation and Identity Nation. 

Therefor the Designia logo needed to be a collection of elements. A collection of Nations. One obvious symbol for a nation (and world) would be a flag. A flag that showed the collection of Nations. Each Nation should have a distinct color. Stacking those colors would make a fine flag. 

By changing the shape of a ‘d’ (Designia) a little and with a bit of ‘Imagi Nation' it would look like a fine flag pole with flag that showed the stacked colors. 


How can I help you?

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Bollenstreek.nl Logo Design

Picture 1 of 4 - Bollenstreek.nl final logo - centered version

Picture 2 of 4 - Bollenstreek.nl brandmark detail

Picture 3 of 4 - Bollenstreek.nl default logo variations - black & white and a horizontal version

Picture 4 of 4 - Bollenstreek.nl quick logo alternatives that didn't make it

The Duin- en Bollenstreek (Dutch for "Dune and Bulb Region") is a region in the western Netherlands, that features coastal dunes and the cultivation of flower bulbs. Situated at the heart of historical Holland nearby the city Leiden, South Holland, and boundered by The Hague and Haarlem, the combination of beaches, flower fields, lakes and history makes this area attractive to tourists.

The flower season begins with the flowering of crocuses in March, followed at the end of March by the combined flowering of tulips, narcissus (also known as daffodils) and hyacinths, which extends into early May. In the autumn, a further display occurs when gladioli, dahlias, carnations and asters flower.

Marco van de Lingen is owner and manager of online platform Bollenstreek.nl. Through the website and on Social Media information on activities, events and general tourist information on the region is updated and maintained. When he founded Bollenstreek.nl, he needed a logo that conveyed a trustworthy message with keywords like ‘Dutch’, ‘tourism’, ‘bulbs’ and ‘flowers’ in a stylish manner. 


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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Autoafspraak.nl Logo Design

Picture 1 of 4 - AutoAfspraak.nl final logo 

Picture 2 of 4 - AutoAfspraak.nl logo alternatives

Picture 3 of 4 - AutoAfspraak.nl logo alternatives 2

Picture 4 of 4 - AutoAfspraak.nl logo alternatives with details zoomed in

With the help of Dutch web agency Supershift, the people behind Autoafspraak.nl (translated into English as ‘car appointment’) contacted me for the design of a new corporate identity including a logo and website. 

In the extensive process that followed solid typography and orange where chosen as the main corporate style elements. To further emphasise the products and services offered, graphic icons where added to the logo. 


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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