Frisverse Webshops - Logo Design

'Frisverse Webshops' final logo - A webshop selling webshops

Frisverse Webshops - Visual derived from the logo with an additional payoff translated as 'Fresh ideas, fresh shops'

In continuation of the 'Frisvers' webshop logo design, 'Frisverse webshops' was another idea to sell webshops through a kind of online configurator. A little bit like selling a webshop through a webshop. Remember, these where the years when e-commerce was still in its infancy and was not as main stream as it is today.

In my business plan I envisioned a partnership with a company that could provide the technical backend on a white label basis.

I would sell the webshop online, do the visual design of the shop interface and provide a logo, but would outsource the technical part of the webshop.


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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Frisvers.nl webshop selling illustrations on canvas - Logo Design

Graffiti styled typography for a personal project selling my illustrations on canvas. 

Some of the test prints I ran for the webshop Frisvers.nl with a illustration style more gearing towards kids and a kids room

A few years ago, the ever-improving technology prompted sudden growth of printing possibilities on materials other than paper. Printing on canvas became easy. Many online stores started to offer (online) printing on canvas, mainly with photography.

As a personal project, I saw the opportunity to sell canvas with my own illustrations. Starting a webshop also became easier.

Check out this blogpost (in Dutch) about some test prints I ran for Frisvers.nl.

Because of my interest and fascination with graffiti and street art, it was obvious to use graffiti-style typography in the logo.

The name "Frisvers" translates as twice the English word 'fresh' after each other and is somewhat of a funny non-existing word in Dutch.

I a way my current art is the next step towards selling my own art online. 


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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Floor-shop.nl - Logo Design

Floor-shop wordmark logo + cartoon character of A wooden plank

Floor-shop cartoon character variations

Floor-shop.nl sells wooden parquet and laminate floors online. Nowadays the business has shifted more towards the renovation of stairs. Floor-shop.nl is therefor now rebranded as Stairz.

When Floor-shop.nl just started, I was asked to design the logo. Robert de Kuijper was receptive to suggestions and together we decided to also use an illustration of a cartoon character in the branding. This would help the recognition of the brand. 


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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Dustarmy - Logo Design

Dustarmy logo

Jos Bakker runs several successful businesses involving vacuum cleaners and accessories. One of the smaller businesses is Stofzuigermarkt.nl (translated as 'Vacuum Cleaners Market', for which I previously did the visual restyling of the corporate identity and design of the website. 

I was asked to design the identity of a new webshop, Dustarmy, under the management of Jos Bakker. The webshop would sell vacuum cleaner accessories online. 

It needed to have a younger, less dusty and more dynamic 'look & feel' than the regular, other vacuum cleaner retail websites. 

I designed a minimalistic cartoon character of a military vacuum cleaner and restyled the typography to fit the technical, robust side of an army more, without using the too obvious military fonts. 


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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Dit Is Mijn Dag / Yunomi by Unilever - Logo Design

'Dit is mijn dag' final logo - An online platform and community by Unilever 

The Belgian / French version of 'Dit Is Mijn Dag', 'Mon jour a moi' final logo - An online platform and community by Unilever 

Yunomi is an international platform for women led by women with a mechanism that encourages their participation. This online community allows women to read or write stories that are touching, interesting or practical. They can tell their personal stories, share recipes and practical tips.

Rotterdam based advertising agency Sunztu (now part of the international advertising group Emakina) hired me to design webpages for several of their clients like Unilever food brands Knorr and Bertolli.

But also Calvé (popular peanut butter), Canon, Hago and icecream company Ola. One of the projects not only involved the design of websites but also the design of the logo and online identity of ‘Dit Is Mijn Dag’ (translated as ’This is my day’).

'Dit Is Mijn Dag' aimed to become a well known Dutch / Belgian online platform where Unilever could promote their food brands to a mainly female target group.

"This online community allows women to read or write stories that are touching, interesting or practical. They can tell their personal stories, share recipes and practical tips."

‘Dit Is Mijn Dag’ is re-named / rebranded later on to ‘Yunomi’ with the preservation of the brand mark, colors and typography.


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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Designia.nl - United Nations of Design - Logo Design

Designia.nl final logo - vertical, right aligned version

Designia.nl - Design process and elements

When I started my freelance career, back in 2007, I used my own name as a business name because that was the easiest and fastest way to start.

Not long after that and when the amount of projects grew, I had the idea of splitting the communication around my different design disciplines (illustration, web and UX/UI design, logo design) and online portfolios onto different URLs and webpages. This would allow possible clients to focus completely on their needs for a specific design discipline. 

The creative concept was to make a virtual world, Designia with different nations, like Illustration Nation and Identity Nation. 

Therefor the Designia logo needed to be a collection of elements. A collection of Nations. One obvious symbol for a nation (and world) would be a flag. A flag that showed the collection of Nations. Each Nation should have a distinct color. Stacking those colors would make a fine flag. 

By changing the shape of a ‘d’ (Designia) a little and with a bit of ‘Imagi Nation' it would look like a fine flag pole with flag that showed the stacked colors. 


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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Bollenstreek.nl Logo Design

Picture 1 of 4 - Bollenstreek.nl final logo - centered version

Picture 2 of 4 - Bollenstreek.nl brandmark detail

Picture 3 of 4 - Bollenstreek.nl default logo variations - black & white and a horizontal version

Picture 4 of 4 - Bollenstreek.nl quick logo alternatives that didn't make it

The Duin- en Bollenstreek (Dutch for "Dune and Bulb Region") is a region in the western Netherlands, that features coastal dunes and the cultivation of flower bulbs. Situated at the heart of historical Holland nearby the city Leiden, South Holland, and boundered by The Hague and Haarlem, the combination of beaches, flower fields, lakes and history makes this area attractive to tourists.

The flower season begins with the flowering of crocuses in March, followed at the end of March by the combined flowering of tulips, narcissus (also known as daffodils) and hyacinths, which extends into early May. In the autumn, a further display occurs when gladioli, dahlias, carnations and asters flower.

Marco van de Lingen is owner and manager of online platform Bollenstreek.nl. Through the website and on Social Media information on activities, events and general tourist information on the region is updated and maintained. When he founded Bollenstreek.nl, he needed a logo that conveyed a trustworthy message with keywords like ‘Dutch’, ‘tourism’, ‘bulbs’ and ‘flowers’ in a stylish manner. 


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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Autoafspraak.nl Logo Design

Picture 1 of 4 - AutoAfspraak.nl final logo 

Picture 2 of 4 - AutoAfspraak.nl logo alternatives

Picture 3 of 4 - AutoAfspraak.nl logo alternatives 2

Picture 4 of 4 - AutoAfspraak.nl logo alternatives with details zoomed in

With the help of Dutch web agency Supershift, the people behind Autoafspraak.nl (translated into English as ‘car appointment’) contacted me for the design of a new corporate identity including a logo and website. 

In the extensive process that followed solid typography and orange where chosen as the main corporate style elements. To further emphasise the products and services offered, graphic icons where added to the logo. 


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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Allsound Sound & Light Support Logo Design

Allsound Sound & Light Support with icon

Allsound Sound & Light Support wordmark

Paul Jonkheer runs a successful Dutch business in the rental of light and sound to the organizers and managers of retail locations, big dance events and festivals in the Netherlands.

His main brand, Jonkheer Light and Sound, also uses a logo which was designed by me.

The Allsound logo uses a solid font, but with friendly rounded corners. To emphasise the two different words 'All' and 'Sound', the classic solution is used, with the two parts each having their own corporate style color.

To emphasise the rental and support of rented light and sound-producing materials, a speaker box with radiating sound waves was added.


How can I help you?

Do you need an identity design or logo design for your own project or brand? Or do you have any questions regarding this particular project, my current availability or about my services as a logo designer? I'd love to help you. Please find my contact details in the footer of this website. 



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