Picture 1 of 4 - Close up view of the illustration on the front of an ordner given to new students of the swim school
Picture 2 of 4 - 'Family portrait' of the 8 cartoon characters designed for the swim school
Picture 3 of 4 - One of the eight 'business cards' showing the strengths of each cartoon character. Floater is the best floater.
Picture 3 of 4 - One of the eight 'business cards' showing the strengths of each cartoon character. Anne is good at floating and swimming with clothes on.
Agency Helder Marketing asked illustrator Michiel Nagtegaal to re-design some print materials for one of their clients, Zwemschool Tuimelaer (Swimschool Tuimelaer).
Thinking beyond the briefing I proposed a creative concept where the level of progress of kids is visualized by cartoon characters. Each of the six cartoon characters has a different skillset, fitting the level of progress of each kid. They 'walk' the kids through the courses.
The dolphin, taken from the logo, was re-designed together with the logo itself and represents the ultimate goal of the swim courses.
The vector illustrations where made in Adobe Illustrator to ensure the quality in print as well as online.
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